Digital Marketing Manager

Company Overview
European Fashion Jewelry Company

Job Description
 Responsible for planning and executing digital campaigns to drive digital brand awareness, engagements, website traffic and sales conversions;
 Plan the overall digital content calendar ensuring all digital channels align and reflect global, regional and offline plans, commercial & brand focuses and campaign objectives;
 Brief and execute the digital media plan – including timeline management and development of assets in collaboration with external agencies;
 Manage and localize campaign and branding content on website;
 Manage the SEO agency in collaboration with the eCommerce Manager and assist in execution of SEO initiatives;
 Plan content calendars for social media channels (including LINE and Facebook) and ensure comments are monitored and responded to in a timely manner;
 Brief and manage LINE agency to ensure KPIs for friend growth, reach, engagements and website traffic can be achieved on the LINE Official Account;
 Develop and execute targeted email campaigns;
 Ensure digital artwork and media plans are approved by regional team and/or other stakeholders before execution;
 Campaign reporting and optimisation in conjunction with external agencies across onsite campaigns and external media: search, display, social, video, etc;
 Achieve agreed KPIs for website traffic, Club sign ups, social engagement and reach, digital media performance against campaign objectives;
 Ensure tones of voice across all digital channels is in line with brand and campaign guidelines and objectives, including social media moderation.

Requirements
 5+ years’ experience in a digital marketing role.
 Advanced knowledge of social media, digital advertising, CRM, SEO and website content management.
 Experience in managing media agencies.
 Demonstrated experience using statistical tools such as Google Analytic or Adobe Analytics to drive digital marketing insights and recommendations.
 Experience working within a multinational matrix organisation preferable.
 Experience in fashion, luxury or lifestyle brands preferable.
 Intermediate to advanced proficiency in MS Office, particularly power point and excel.
 Good verbal and written communication skills in both Japanese and English.
 Diploma or degree in marketing, communications or similar field and/or equivalent professional experience.

Additional Job Information
If Interested, please contact RGF Hr Senior Consultant Annie Siew at:
D: +81-3-6422-4479 | M: +81-(0)70-1048-5422
annie.siew@rgf-professional.com

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