Brand Manager

Company Overview
Well-known International Cosmetics Company

Job Description
Brand business plan: Develop, propose and execute brand marketing plans including new initiatives, media plans, PR, and promotions of assigned brands.
 Brand equity building: Lead local initiatives delivery based on consumer understanding, with leveraging global initiatives, toolboxes and assets. Lead consumer research if necessary;
 Product development and management: Lead local product development closely working with external partners and internal functional leaders. (Forecasting, merchandising, pricing, registration, product life cycle management etc,.);
 In-store excellence management: Plan and manage in-store merchandising such as product layout, display and shelf designs closely working with external partners and trade marketing team;
 Digital marketing initiative: Lead the development of digital and influencer plans and manage the effectiveness by tracking KPI;
 Market and competitor understanding: Provide monthly reports and competitor analysis of the market place. Analyze market trends and sales potential and provide input for monthly sales forecasting;
 Multi-functional lead: Liaise with supply team with regard to daily operational issues and to ensure that launch time and stock allocations. Liaise with the trade marketing team to ensure sales promotion effectiveness;
 Brand budget management: Prepare investment plans and manage marketing budgets including advertising and promotional spend.

Requirements
Qualifications and experience
 Solid experience in a brand management, product management or similar level marketing
role (minimum 5 years)
 Multi-functional team leadership experience is mandatory
 FMCG background is preferable (cosmetics/personal care experience highly regarded)
 Digital marketing knowledge and experience is required
 Excellent English communication skills
 Computer skills (MS office: PowerPoint, Excel, Word)
 Bachelor’s degree or above
Special requirements
 Ensure all activities comply with Coty policies and legal and ethical standards

Additional Job Information
If interested, please contact RGF Hr consultant Benoit Starczewski at:
D: +81-3-6422-4456 | M: +81-(0)80-4922-1717
benoit.starczewski@rgf-professional.com

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