PR Coordinator / Luxury Industry

PR Coordinator / Luxury Industry 


Company:
Iconic Italian Luxury Brand well established in Japan since many years. 
Internationaly famous for the quality of their Leather Bags, Accesories and Small Leather Goods. 


Mission:
This position is responsible for the implementing of men’s PR, women’s PR and others PR projects determined by PR&Media Director.


Report:
PR Manager 


Responsibilities:


• Actively work on PR activities to capture high-quality exposures of the Brand. 


• Responsible for the acquisition of PR materials (HQ + content creation)


• Communicate widely with men’s and women’s medias (Magazines, Newspaper, Journalist, Influencer) to negotiate coverage.


• Coordinates and supervises events with agencies (invitations, displays and event coordination etc.) expenses control. 


• Provides exposure reports to Stores, communicate with stores a aquier sales feedback in order to improve future PR activities.


• Make impressive Press Release and catchy copy. 


• Assists Stores to promote sales by exposures and PR events.


• Build new relationships with target media and celebrities, as well as keeping good relationship with existing target media and celebrities. 


• Sample selection, purchase control.


• Taking initiative and organize seasonal Press Presentation and Press events.


• Create recaps of each PR events.


• Invite or attend press and celebrities to seasonal exhibition in Milan or Firenze.


• Creative idea to bring buzz and awareness to the brand. 


Profile:


• 3 to 5 years of PR experience 


• Luxury experience is a plus


• Business level of English 


• Cheerful and sociable 

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