Account Director

Company Overview
We are working on "products and services that lead to ideal development." We use a variety of PR communication methods and ideas to spread products and services that use new IT technology that will change the lives and work of people around the world. As we expand our business, Hoffman is looking for people who are interested in IT technology products and services and want to grow as PR professionals in a global environment while utilizing their communication skills.

We have an open and bright environment where employees of all ages can freely exchange their diverse opinions and ideas to produce better results. We strongly encourage teamwork based on mutual respect and cooperation, which we believe will lead to great ideas and the best service, as well as employee growth.

As a PR agency where employees can work both professionally and privately, we always place importance on improving work-life balance. We have adopted remote work from an early stage so that employees can use their time effectively and work efficiently, and we also discuss and take long vacations within the team. We believe that what we gain from a fulfilling private life will help us in our work, so we are working to create an environment where employees can work comfortably.

Job Description
Knowledge of Agency Life/Clients/Technology
 Strong industry and technology knowledge related to client accounts
 Strong understanding of client’s business objectives and how they tie back into communications goals
 Demonstrate understanding of Agency-wide levels of profitability, new business, quality of account service and employee development

Project and Account Management
 Day to day management of all components of multiple-client PR programs with speed, accuracy and an eye on attaining program metrics
 Ability to effectively manage project budget, progress, working timeline and deliver results across multiple projects
 Oversee projects from start to finish, manage client expectations along the way, plan for contingency, manage team resourcing and provide strategic guidance for clients and team members.

Financial/Admin
 Manage the finances of accounts including contracts, deliverables tracking, invoicing, and revenue reporting.
 Develop project quotations that make financial sense for the Agency, and discuss with supervisor on justification of the SOW and fee proposed
 Have an overview and understanding of how account team members are spending their time, and address resource allocation issues, overservicing / underservicing and inefficiency that is reflective of the contracted SOW and budget

People and Team Management
 Effectively manage and work with junior staff, from interns to ACs, while providing counsel and guidance on client work and projects
 Spend time to coach and provide feedback to junior staff on regular basis to help with their personal and professional development
 Work collaboratively and effectively with staff across different levels within the organization as well as with those around the region

Client Management Skills/Consulting
 Solve problems as issues surface
 Demonstrate assertiveness and push-back ability, as required
 Demonstrate ability to grow existing accounts / upsell clients
 Develop competitive analysis and knowledge of the broader industry
 Demonstrate ability to counsel clients’ executive management team on communications issues and strategies
 Demonstrate ability to set and exceed client expectations as a provider of strategic counsel

IMC/Digital
 Have a good understanding about digital media channels and develop knowledge and insights on how to incorporate conventional media with social media
 Use social media channels personally and learn how they are evolving on an on-going basis
 An integrated marketing mindset is an expected component of the agency’s strategic thinking, communications plans, and client engagement
 Ability to counsel client on content marketing strategies and integrate a paid, owned, earned thinking across campaign planning and new business proposals

Media/Analyst Relations
 Possess strong network and relationship of key media and analyst contact
 Understanding of how new media, new channels and new media verticals work
 Ability to develop creative story angles, pitch and land stories independently
 Provide guidance and input to junior team members on media relations management, creative pitch angles, and securing media interviews
 Demonstrate industry knowledge and riding on hot topics to secure news-jacking and commentary opportunities for clients
 Understanding of how to work with media on advertorial opportunities, content partnerships, video projects, etc.

Writing/Editing/Planning
 Demonstrate superior writing skills in both English and Chinese with minimal editing from supervisor (including press releases, bylines, commentaries, briefing books, and other forms of editorial)
 Create and deliver presentations and speeches for client’s senior executives with minimal supervision and revision from supervisor
 Develop comprehensive comm plans and proposals for existing clients that meet their campaign and communication objectives
 Ability to craft social media content and work with design team on developing visual assets (i.e. LinkedIn thought leadership posts, CTA event posts, quote cards, etc.)

HA Services
 Actively refer candidates to ensure high-quality recruiting program
 Participate in “lunch bucket” presentations and internal workshops
 Actively take part in HA internal initiatives such as HA Moment, HA Happy Hour, and other special occasions
 Become a key resource of satellite and global offices, and coach account executives and client teams to effectively leverage the network
 Participate in HA committees to support company initiatives (e.g. hiring, HA moments, marketing, etc.)

Requirements
8+ years of experience in public relations
Experience in consultation and program proposals at a PR agency
Experience in PR work in the IT technology field
Team management experience
Business level English
* TOEIC test score of 800 or above (This is just a guideline)

Additional Job Information
Most of the clients are foreign-affiliated companies, so you can utilize your English skills. In addition, we have close ties and exchanges with various bases around the world, especially in Asia, and there are many opportunities to work on projects with employees of various nationalities. We mainly provide the following PR and digital communication services and consultations.

PR & communication consultation and strategy proposals
Media relations and publicity activities
Press release creation, distribution, and publication confirmation
Planning and implementation of PR events to announce products and services
Planning, production, posting, and operational management of digital communications such as blogs and social media
Analysis and reporting of communication activities
Website Localization
Creation of communication tools such as catalogs, case studies, and videos
Press analysis/Competitor analysis
Media Training

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