<p>If you hear the name “Roppongi”, you’re first thoughts are probably “it’s a place filled with clubs, bars and other entertainment that supports night life scene.”Despite this however, we took on the challenge of introducing you to the excitement that Roppongi in the day time has to offer.</p> <p>The place that our reporters Alisa Urahama and Tina Tamashiro covered for us today was Tokyo Midtown! Tokyo Midtown, is most famous for being a huge shopping facility filled with about 130 variety stores, but what most people don’t know, is that it is filled with an array of artistic hot spots. On top of major art spots such as the Suntory Museum of Art and variety design specialist DESIGN HUB that exist inside Tokyo Midtown, there are even more places that are filled with art work that keep popping up!</p> <p>The first piece of art that our reporters were met by was “妙夢” or “Strange Dream” in English. The girls were very eager to check out this artwork after hearing that they can peek into its big hole and be able to see Midtown from an interesting angle.</p> <p> </p> <p><img class="size-full wp-image-436 aligncenter" src="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104527/All13-TOP.png" alt="" width="529" height="400" srcset="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104527/All13-TOP.png 529w, http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104527/All13-TOP-300x227.png 300w" sizes="(max-width: 529px) 100vw, 529px"></p> <p> </p> <p>The handy item that supported our girls in their endeavours today was the “Yubikitasu Communicator”, which guides visitors through the 20 different pieces of art that can be found scattered around Midtown. It not only offers guidance in Japanese, but also provides support in English, French, Chinese and Korean.</p> <p>With the help of this communicator, our girls made their rounds around Midtown. The girls were continuously welcomed with new surprises, saying “Wow there’s even art here!”, where they’d stop for a few moments to check out the art work.</p> <p>As the girls made their way outside, they were introduced to a magical spot overflowing with greenery, which you wouldn’t think would be accessible in the heart of the city. It could undoubtedly be described as an”Oasis within the city!”</p> <p> </p> <p><img class="size-full wp-image-437 aligncenter" src="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104614/All13-%EF%BC%92.jpg" alt="" width="600" height="400" srcset="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104614/All13-%EF%BC%92.jpg 600w, http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104614/All13-%EF%BC%92-300x200.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"></p> <p> </p> <p>Even just roaming around the area feels so good. And theres no doubt that you’ll find yourself melting into the nature as you explore the art work that can be found here.</p> <p>After taking in the fresh air from outside, the girls made their way to DESIGN HUB!</p> <p> </p> <p><img class="size-full wp-image-438 aligncenter" src="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104615/All13-%EF%BC%93.jpg" alt="" width="600" height="400" srcset="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104615/All13-%EF%BC%93.jpg 600w, http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104615/All13-%EF%BC%93-300x200.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"></p> <p> </p> <p>The day reporters covered DESIGN HUB just so happened to be at a time they were preparing for the “2015 GRAPHIC DESIGN IN JAPAN” event that was due to start from June 19th, but due to the good-nature of our girls they were ushered in to get a sneak-peak of the exhibition.</p> <p> </p> <p><img class="size-full wp-image-439 aligncenter" src="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104616/All13-%EF%BC%94.jpg" alt="" width="600" height="400" srcset="http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104616/All13-%EF%BC%94.jpg 600w, http://s3-ap-southeast-1.amazonaws.com/japanese-jobs-production-wordpress/wp-content/uploads/sites/5/2017/12/19104616/All13-%EF%BC%94-300x200.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"></p> <p> </p> <p>At this exhibition, 300 pieces from the works listed in the magazine “GRAPHIC DESIGN IN JAPAN” be displayed via monitors, with each of these being originals. The graphic design pieces are publications from various products, product packages, symbols, logos, posters, website, videos as well as designs of shops and various exhibitions; all of which are currently being used somewhere in society today. Entrance is free until August 5th, so if you happen to be in Tokyo Midtown, be sure to stop by for a visit!</p> <p>Exhibition Information</p> <p>Venue : 5F Tokyo Midtown</p> <p>Date : June 19 – August 5</p> <p>Hour : 11:00 – 19:00</p> <p>URL : http://designhub.jp/en/exhibitions/1591/</p> <p> </p> <p>Information</p> <p> </p> <p>Tokyo Midtown</p> <p>Address : 9-7-1, Akasaka, Minato-ku, Tokyo</p> <p>Nearest Station : Roppongi</p> <p>TEL : +81 3-3475-3100</p> <p>URL : http://www.tokyo-midtown.com/en/</p>
今、日本でアジアビジネスが熱い！
日系企業にとってのアジアは従来、製造業の海外生産拠点としての役割が大きなものだった。しかし、アジア諸国が大きく経済成長するなかで、近年は新たな消費市場として小売りやサービス、コンテンツ産業、飲食などの分野でも進出が拡大している。また、観光業の成長を目指す国家戦略もあり、アジアから日本を訪れる観光客も激増中だ。
日本市場は縮小し、アジア市場は拡大
高齢化と人口減少により国内市場が縮小する日本とは対象的に、アジアでは今後も生産年齢人口が増加し、市場が拡大する見込みとなっている。このなかで、日本では、大企業だけではなく、地方の食品メーカー、酒造、技術力のある町工場など、中小企業のアジアへの進出も進んでいる。
国家戦略としてのアジアビジネス
これに加え、以下のような政府によるアジアビジネス関連の取り組みも進んでいる。
・クールジャパン戦略
日本のアニメや漫画などのコンテンツ、ファッション、食などの文化の輸出を後押しするクールジャパン戦略は、アジアでも多様に展開されてきた。たとえば、「九州食材をタイに」というようなテストマーケティング支援事業、スマートフォンを使った日本コミック市場の拡大プロジェクトなどはこの一部だ。また、コンテンツ産業がらみでは、人気アイドルグループAKB48が、上海、ジャカルタ、バンコク、台北、マニラ、といずれもアジアの都市に現地グループを結成したというような話題もある。
・アジア向けビザの大幅緩和
2020年に訪日外国人客4000万人を目指す日本政府は、2013年、2014年にマレーシア、タイ、ベトナム、フィリピン、インドネシアなどの東南アジアの訪日客向けのビザを緩和。また、2016年には中国人向けビザも緩和した。こうした方針によって、訪日観光客の数は右肩上がりに伸びている。このため、国内でもアジアからの観光客を対象にしたさまざまなビジネスが立ち上がっている。
このように、日本におけるアジアビジネスはますます拡大しており、このなかで、日本語を話すアジア人材の重要性がさらに高まっていくことは間違いないだろう。
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