HDAM Marketing Manager

Overview: A European mulitnational automotive supplier producting a wide range of automotive components for global OEMs as well as aftermarket. 

Mission: 


• Anticipates HD and Aftermarket (OES/IAM/VS) needs in all regions and identifies customer specificities, technical trends, legislations evolutions & opportunities for the PG.

• Collects and analyzes all HD OEM and Aftermarket data for the PG.

• Contribute to HDAM strategy elaboration and support its implementation on respective markets.

• Harmonization of business plan in line with PG strategy..

• Participates to the organization of customer or outside events.

• Sharing his/her capacity to the 3 main functions:

- HD OEM Business Intelligence and Market Analysis.

- HD and Aftermarket Product Marketing.

- Communication and Event Management.

Responsibilities: 


• TCP PG HD Business Intelligence & Market Analysis:

- Regional market analysis of our Compressor product line for HD OE application use.

- HD OE segment market analysis (Bus/Coach, Truck, Refrigeration truck, Agricultural, Industrial, Military) on our Compressor product line.

- Regular competitor profile updates/analysis.

- Competitive positioning:

Maintain up to date business intelligence on each key competitor and newcomer, formulate their strategy.

Define value propositions that differentiate our offerings from those of our competitors.


• TCP PG HD & Aftermarket Product Marketing:

- Identification of regional & technical trends, market drivers and legislations evolutions.

- Market Assessment:

Coordinate Heavy Duty Marketing network upon each division

Establish all the market data related to the PG in HD OE.

Articulate aftermarket marketing by VS with the PG industrial strategy

- HD OE Product Portfolio Management:

Evaluate compressor product portfolio to ensure the presence of attractive offers in existing and targeted HD OE segments.

Evaluate potentiality of new technologies together with HD & Aftermarket R&D.

Help to develop solution offerings that are difficult for the customer to unbundled.

Specify new product characteristics with R&D to develop/improve product portfolio.


• TCP PG HD & Aftermarket Communication & Event Management:

- Systematic observation & analysis of competitors /customers communication.

- Supports all external communication tasks: press articles, multimedia promotion material and advertising contents

- Supports organization of tech-days, ride & drives and auto shows.

- Ensures professional event preparation, briefing /debriefing and manage feedback database.

- Coordinates all event related activities with Group/BG.

- May represent TCP PG HD and Aftermarket during these events.

Education / Background:
- Technical or business school degree combined with a solid background in marketing with wide experience of the automotive
field.
- A minimum of 3 years in the automotive field and especially in the Aftermarket segment.
- Fluency in English and Japanese.
• Working experience of a multicultural matrix organization.

• Team oriented.

• Must be a team player with open-minded and good communication skills.

• Energetic and result-driven with a high level of assertiveness and persistence to achieve the goals set.

• Customer orientation skilled

• International mindset

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