This is one of the industry’s leading content providers in producing, distributing and delivering programming worldwide in every genre and for every platform.
The Company's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.
The Company's TV business has three complementary lines of business: 1) Distribution of the company's feature films and television programming to television outlets around the world, 2) Local television production in key international markets, 3) International television networks and digital networks.
The Company's Television Research department is a global team with staff in the US, Europe, Asia Pacific, and Latin America. The team is responsible for supporting the three lines of businesses with market and audience based quantitative and qualitative research.
The Director/Senior Manager will manage audience measurement and content analysis efforts including trend analysis, franchise performance review and custom research. The candidate plays a key role in providing strategic analysis to the TV businesses, highlighting the growing importance of data-driven insights within the organization. Based in Tokyo, the role will be important in driving analysis, planning and implementation of strategic projects. It will also connect the business to insights from the APAC region, with some regional and global exposure. Collaborating with other functions within the company will be a big part of the role to ensure research is used effectively in driving decision making and external pitching.
The Director/Senior Manager will report to Senior Director of Research, based in Singapore.
Design and implement research strategy, lead the application of data and insights for the content business and channel brands in Japan
Work closely with the management team and participate in the decision making of the business teams
Collaborate and build partnerships with other functional teams to drive a data-driven culture and a consumer-centric understanding of the media landscape
Identify the right data tools and solutions to address business requirements as well as data gaps and challenges across the business teams
Build an effective process to ensure all research requests from three lines of business, both regular and ad hoc, are addressed efficiently
Lead in the design and implementation of customized research projects; conduct focus groups and in-depth interviews required by the business
Use a combination of third party and primary research data points to design, produce and present sales materials in support of content licensing activities
Collaborate with the business teams to understand over-arching consumer trends driving physical and digital home entertainment sales, and look for opportunities to drive digital sales
Deliver market, channel and program analysis based on ratings and other audience metrics to ensure the continued success of the company's channels
Work closely with Advertising team to develop relevant research to maximize advertising revenue
Negotiate subscription with major research suppliers, build and maintain good partnership with industry data providers to identify new opportunities and drive research innovation
Responsible for connecting research information across business lines and leading collaborative sharing of insights across the business in Japan
Work with APAC research team on relevant regional and global projects
Exchange the best practices with research colleagues from the region and globally
Proactively promote research knowledge through open and collaborative discussions with executives, peers and client groups
Confident, self-motivated, and strong business acumen
Analytical, strong quantitative skills and math proficiency
Demonstrated ability to use initiative and creativity to solve problems
Strong interpersonal skills, ability to communicate and collaborate with people at all levels of the organization
Strong visual and verbal presentation skills and experience in leading and delivering insight at an executive level
Passion for the film and television industry, particularly Hollywood movies and U.S. TV series
Fluency in Japanese and English
8+ years of experience in media research
Solid understanding of Japan media landscape and development of the industry
Experience in conducting qualitative research and managing focus groups
Expertise in utilizing multiple primary and secondary data sources to create analysis and insights for business decisions
Experience in TV research is highly preferred
Experience and knowledge in the digital landscape (AVOD, VOD, SVOD etc.) and related measurement is highly preferred
• Bachelor’s Degree is required