Digital Marketing

Company Overview
Leading provider of product and case coding solutions to a wide range of industries including food, beverage, pharmaceutical, personal care, electronics, chemical, and aerospace. Listening to its customers’ needs and provides the right equipment, supplies and software combined for reliable performance.

Job Description
Purpose of the Position
The Web Marketing Specialist leads internet marketing efforts for each country. Through in-depth analytics and working with cross-functional teams and external resources, he/she develops and executes programs to increase website traffic and leads. The ideal candidate is analytical, energetic and has solid experience working with web-marketing applications.
III. Key Responsibilities
Responsibilities
Measurement
Manage the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords.
Leads, revenue from leads, Click thru rate, conversion rate
Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking.
Organic ranking in Google, Yahoo!
Leads, revenue from leads, Click thru rate, conversion rate
Generate and place website content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so highly relevant to country customers and prospects
Visit metrics, web leads, up-to-date content, bounce rate
Manage the placement of relevant content on external PR websites, including news sites, business associations
CTR, conversion, leads, in-bound links

Requirements
Reports to: Marketing manager
 Key Relationships:
– Director, Global Digital Marketing
– Global SEM Manager
– IT Web Support team
– Local Tele Leader Generator
– Local Sales Director and Manager
– Local Tech support manager
– Local Service manager
V. Requirements for the Position
 Education – 4-year college degree preferred.
 Work experience:
– 2+ years marketing experience in a for-profit (preferably B2B) organization
– 2+ years experience with search engine marketing: including developing and running pay-per-click campaigns as well as conducting organic search engine optimization
– 1+ year experience managing e-mail marketing campaign including development of email and tracking and analysis of results
– 1+ year experience developing and optimizing landing pages for both email and PPC campaigns
– Experience with social media including Twitter, Linkedin, etc.
– Proven track record of growing leads and sales through online marketing
 Skills required:
– Excellent leadership and project management skills
– Demonstrated commercial acumen
– Proficiency in Excel
– Fluency in English – spoken and written

日本東京 地図

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