Digital marketing manager

Company Overview
Global Leader in Connected Car Technology

Job Description
• Responsible for the creation of Japan’s SNS Strategy
• Plan, track, report on and optimize for marketing campaigns across channels
• Drive innovation in process, automation, and scalability of companies marketing campaigns
• Communicate media strategies and plans verbally and visually to executives
• Own and maintain road map to drive growth and meet business KPIs and goals
• Determine actionable optimizations from performance of ongoing marketing campaigns
• Holistic view of media approach throughout all phases of the funnel
• Develop test structures and apply learnings to optimizations
• Operationalize our media buying and planning globally so that we have a consistent view and approach as well as understanding our direct competitors.
• Manag social media presence on Facebook and Twitter

Requirements
 At least 5 years of online marketing experience.
 Experience with Acquisition, Demand Generation and Brand optimization; experience with Growth Hacking a plus
 Deep experience of 3+ years in one or more of the following: paid marketing, organic marketing, content marketing, or email marketing
 Experience with landing page optimizations and related A/B conversion testing processes & reporting
 Deep understanding of web-based data and metrics and track record of distilling actionable insights from data
 Strong knowledge of brand building/awareness campaigns and acquisition
 Passion for using data to make marketing decisions and grow a business
 Strong analytical skills and business knowledge
 Self-motivated and a genuine desire to learn new skills
 Fluency in Japan and business level in English

Additional Job Information
If interested, please contact RGF Hr consultant Benoit Starczewski at:
D: +81-3-6422-4456 | M: +81-(0)80-4922-1717
benoit.starczewski@rgf-professional.com

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