【APKK】Brand Manager (Associate or Non-line Manager) Retina Marketing

Company Overview
Prestigious European Pharmaceutical Company

Job Description
- Identify country-specific insights using market research, competitive intelligence, and understanding of disease areas;
- Understand the market dynamic specifically customer insights to ensure that the brand reflects unmet needs in local market;
- Identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures;
- Contribute to the writing/input of global brand plan, product positioning, pricing strategy and marketing plans;
- Identify opportunities for life cycle management, e.g. indications, formulations, packaging. l Contribute to stakeholder mapping and ensures inclusion of educational tools in product plans;
- Contribute to Market Access strategic and operational plans;
- Apply principles of evidence based medicine and simple budget impact models to identify market access impacts;
- Develop pricing options based on market trends and payer insights; assesses impacts to sales and profitability;
- Optimize channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs;
- Lead the marketing team for customer initiatives (e.g. promotional tools, public relations, internal product related communications);
- Manage brand finance and budgets, including appropriate management of brand resources;
- Execute key expert development program;
- Manage effective agency partnerships;
- Act as brand champion to create focus and enthusiasm both internally and with external customers and agencies;
- Ensure V&B (value & behavior);

Requirements
• A University level (bachelors) degree; Marketing, Business Administration, Clinical Research, or related field. • MBA a plus.
• Japanese: Fluent (mother tongue)
• English: Business level preferred
• Strong interpersonal skills at all levels within the organization both in Japanese and English.
• 5-7 years of experience in field sales, related marketing services, brand management and/or medical activities.
• Communication skills with Key Drs
• Planning & creating promotional materials
• Business planning, analysis, management reporting skills
• Internal cross functional communication and leadership
• TA experience a plus

Additional Job Information
If interested, please contact RGF Hr consultant Madina Aitzhanova at:
T: +81-3-4400-2621 (D) +8180 4080 4777
madina.aitzhanova@rgf-professional.com

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