Head of mobile publishing

The Company：
This company is a leading global interactive entertainment software company, which delivers games, content and online services.

The Role：
Reporting into the VP, Asia Publishing, Head of Mobile Publishing Japan will have the following

Job Outline
• User Acquisition management – Plan and execute all activities related to user acquisition
• Title Launch Marketing - Plan and execute marketing for new title launches
• Sponsored Virtual Goods - Build sponsored virtual goods propositions and present to potential sponsors. Answer for agreed annual revenue targets for this.
• Budget control - Monitoring and control marketing spending and return
• Budgeting - Plan and proposals for annual marketing budgets and title by title allocation and adjustments to this based on results
• Reporting - Ensuring complete visibility into online marketing effectiveness with minimal manual effort and revise strategies as necessary. Build reporting around ROI vs Life Time Value analysis
• Relationships - Manage and strengthen external marketing partner relationships
• Business Development - Propose big ideas to significantly increase installs and brand perception
• PR - Handle all PR for our team in cooperation with global PR teams
• Coordinate and share - Coordinate and share knowledge and plans with global marketing function and lead efforts to integrate local operation with global solutions, system and practice, such as CRM system
• Team Management - Manage direct reports of mobile publishing team

Minimum Qualifications：
• Strong product knowledge, ability to assess pros and cons of a game, hit potential
• Solid understanding of the key success factors of mobile games/mobile publishing in Japan
• Experience based understanding of Japanese mobile market and users
• Market network – key talents, platform providers, channel partners
• Strong direct marketing / mobile marketing / media planning experience
• Proven ability to create strategy and drive execution with customer-centric mindset
• Strong analytical skills, modeling, forecasting, testing, budgeting
• Ability to cultivate extensive network of contacts at all levels
• Strong negotiation skills and communication skills
• Results-oriented leader, entrepreneurial mindset
• Comfortable with ambiguity, able to operate in cross-functional environment with several functions (Mobile, PR, CRM, Product, Creative, Customer Service etc)
• Social media experience is a strong plus
• Flexibility, Bias for Action, Innovation
• Sufficient working level spoken and written English
• Hands-on experience launching, marketing and servicing mobile games in Japan, preferably a top 10 game

日本東京 地図

担当者名：