Marketing Manager (Rare Disease) at Global Pharma Maker

Company Overview
Global Pharmaceutical Company

Job Description
The Rare Disease Brand Solution Lead resides in the Japan Neurology Solution team
leading the Rare Disease strategy and tactics reporting to Head of Neurology Solution.
He/She is responsible for developing overall brand strategy through lead Launch
Excellence Team (LET), and implementation of LET strategy and brand lifecycle
plan. The Solution Lead will orchestrate the collaboration and communication of the
LET to enable delivery upon strategic priorities.
A highly strategic and facilitative role that requires a combination of focus and
flexibility, as well as a willingness to play an active, behind-the-scenes role. The role
requires a highly resourceful individual with strong emotional intelligence, self motivation,
and strong analytical skills.
The Rare Disease Brand Solution Lead is also responsible for PVBP strategies and
objectives in order to identify potential obstacles, barriers or delay, and brings
together the appropriate information and stakeholders to address proactively.

He/she provides connectivity between the JP and Global/Mission for leading best LET practice, data and insights collection, preparing for tomorrow and exploring the future rare diseases.

【Major Accountabilities】
Governance
• Manages and coordinates the planning process and logistics with LET and others
as appropriate to create the LET Plan. Ensures that it reflects all relevant inputs
and insights, incorporates the needs and priorities of all stakeholders, and is
finalized for presentation to the nPVU leadership, Mission and/or others as needed.
• Acts as a single point of contact for requests solicited from internal stakeholders.
• Advocates for interests on behalf of the LET to secure resources and
engagement necessary to achieve value generation objectives.
• Understand and ensure working knowledge of SOPs, as well as legal/ethical standards.
• Collaborate with Ethics and Compliance/Legal colleagues to ensure all projects are designed and implemented according to compliance and legal requirements.
Strategic Planning
• Leverage insights from external sources to contribute to the cross functional JP Patient Value Brand Plan.
• Develop and deliver differentiated omni-channel solutions and marketing automation inspired by a deep understanding of stakeholders’ needs to improve and patient care.
• Ensure that Brand Plan integrates the channels that best engage our HCPs and Patients to provide guidance with the necessary information that will enable the Rare disease teams to engage their customers effectively to meet their objectives
• Develop and measure KPIs for driving alignment across different patient populations, solutions, indications, channels and geographies.

Tactical Implementation
• Work cross-functionally to support the execution of the Brand Plans.
• Support the execution of the omni-channel activities: including establishing the channel mix, KPIs, and assessments of the results.
• Implement pilots to ensure success
• Utilize data to drive decisions

Stakeholders’ Insights Collection:
• Gather observations to help generate actionable insights to improve and
develop patient solutions i.e Field visits, congresses, summits, interactions with
Patient Groups, market research etc.

Facilitation of Key Community Calls
• Works with Communications to help plan and implement internal and
external communications strategy, including video meetings, roadshows, small group events, press releases, media coverage, etc.
• Maintains relationships with gatekeepers across organization and disciplines to facilitate ongoing alignment of strategies and goals, and optimal resource use.
• Provides strategic leadership as appropriate to organize, participate in or facilitate cross-planning activities.
• Provide advice and guidance to the Head of Neurology Solution for both internal events as well as the external environment.

Internal and External Partner Management
• Partner with the Japan and Global cross-function team, external stakeholders
and agencies/vendors to identify the solutions that will achieve the objectives.
• Provide guidance and support for the implementation of the multichannel plans,
ensuring strict compliance with promotional guidelines.

Requirements
【Competency】
• (Must) The candidates should have business operation and pharmaceutical industry experiences such as rare disease/specialty marketing (over 5 years).
• (Must) Experience for working with global stakeholders and no barrier for English communication.
• (N to H) Excellent peer relationships with and exposure to external scientific/ clinical experts, professional bodies; demonstrated ability to proactively engage internal and external leaders and serve as a medical expert
• (N to H) Experience of contribution to commercial strategies
• (N to H) Experience of leading cross-business/crossfunctional planning, collaborating and solution building
• (N to H) Solid knowledge of the pharma environment and healthcare ecosystems and relevance for the business

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